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Our Services

  • Strategy

    Market and opportunity analysis

    Brand value proposition

    Brand SWOT analysis

    Brand equity & visual equity

    Marketing strategy development

  • Innovation & Product Development

    Ideation & concept development

    Opportunity sizing

    Competitive benchmarking

    Pricing and sizing

    Innovation master plan

    Testing & refinement

    Benefit articulation

    R&D/3PM development brief

  • Performance Management

    KPI setting and measurement

    Business development and channel analysis

    Retailer relationship/meeting management

    Promotions planning

    SKU rationalization and margin analysis

  • Integrated Marketing Communication

    Marketing plan development

    Communications message strategy and positioning

    Campaign briefs and development

    Digital marketing strategy

    • Digital presence audit

    • Email & SMS strategy

    • Social & content strategy

    • Influencer marketing strategy

    Experiential marketing strategy

  • Team Management & Development

    Org design and marketing capability building

    Agency management

    Org planning and role definition

    Training: Multicultural marketing

    Training: Intrapreneurship

  • "She’s an incredibly talented marketer and brand builder. Stacie is one of the most organized professionals I’ve ever worked with… If you’re looking for someone to help you build brand strategy, develop your team and tackle e-com merchandising through a data lens, Stacie is your girl."

    Melissa CEO, Consumer Products Company

Meet Stacie Mizzi, the Visionary Woman Leading Abundance Brands to Success

Abundance Brands is a Black-woman owned consultancy, founded by Stacie Mizzi. A metro Detroit native, Stacie’s experience spans finance to beauty, at institutions like Morgan Stanley, Viacom, and Procter & Gamble, giving her a strong general management breadth. With experience on Olay, SheaMoisture, Dial, and The Lip Bar, Stacie has become known for using a unique blend of creativity and analytics to develop innovative strategies that win the hearts and minds of consumers. A true entrepreneur, her hair tools & accessories brand, Well Tressed, has been featured in the likes of Seventeen and New Beauty, and is loved by FabFitFun subscribers. Stacie uses her unicorn experience of leading $25K to $500M brands with the right skill and prowess and passion needed to win at each stage of business.  

Driving Growth through Strategic Marketing Consulting

Abundance Brands is a fractional CMO and brand strategy consultancy. We bring P&G-level brand discipline to consumer and lifestyle brands — building the strategy, structure, and team capability to scale, without the cost of a full-time CMO. We work across four areas: strategy and product development, business development and performance management, communications strategy, and marketing org design.

Our team of proven and passionate leaders in brand management and consumer-based startups delivers first-class service and results to our clients. We blend strategy, analytics, and creativity with a human centric approach to win market share. Our team brings thought-leadership, builds capability, and unlocks capacity to grow despite clients’ constraints of human capital.

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