Abundance Brands is a fractional CMO and brand strategy consultancy. We bring P&G-level brand discipline to consumer and lifestyle brands — building the strategy, structure, and team capability to scale, without the cost of a full-time CMO. We work across four areas: strategy and product development, business development and performance management, communications strategy, and marketing org design.

We are led by a proven and passionate leader in brand management and consumer-based startups who delivers first-class service and results to our clients. We blend strategy, analytics, and creativity with a human centric approach to win market share. We bring thought-leadership, build capability, and unlock capacity to grow despite clients’ constraints of human capital.

Abundance Brands is a Black-woman owned consultancy, founded by Stacie Mizzi. A metro Detroit native, Stacie built her brand management expertise at Procter & Gamble, Unilever, and Henkel — working on brands including Olay, SheaMoisture, and Dial— with additional brand leadership experience at Alex and Ani and The Lip Bar. Her background also spans finance and media, at Morgan Stanley and Viacom, giving her a rare general management breadth. Stacie is known for using a unique blend of creativity and analytics to develop innovative strategies that win the hearts and minds of consumers. A true entrepreneur, her hair tools & accessories brand, Well Tressed, has been featured in Seventeen and New Beauty, and is loved by FabFitFun subscribers. Stacie uses her unicorn experience of leading $25K to $500M brands with the right skill, prowess, and passion needed to win at each stage of business.